Future of LCD TV in Indian market

Gone are the days when mode of entertainment was mainly confined to CTV when it comes to watching TV serials and movies. But with changing times mind-set of people has altered due to modern gadgets that have led to demand of electronic products. Leading consumer business players such as Samsung, Sony, Panasonic, Toshiba and Sharp have realized the potential of India untapped market for LCD TV especially in tier 1 and tier 2 cities.
The upsurge in demand of LCD TV can be attributed to several factors like viewing angle, resolution, Yamaha sound, high definition, 3D and latest smart TV which is grabbing everybody attention. Even experts reckon that watching LCD TV is much more smoothing to eyes than conventional CTV, as former being more nature -friendly coupled with aesthetic looks. Even market is flooded with LCD TV manifold and companies are trying to cash in on by coming up with various lucrative schemes to attract customers. This trend is slowly moving up in other smaller cities of country and it seems that manufacturers and channel partners are leaving no stone unturned to cater to the needs of customers who has a special demand for LCD TV. Meanwhile, Sharp the pioneer in LCD TV is ready to launch its entire portfolio ranging from 46” to 80” in the festive season of Diwali. Seeing the curiosity of customer, Brands like Sony, Samsung and Panasonic has already sign big endorsements with leading Bollywood stars and cricket players to create awareness about Smart TV. The focus is primarily towards providing customers a better experience and value.

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