More focus shifting towards PR professional

The hype surrounding a particular cause related event attract everyone attention. With more channels, editors and media in rat race for coverage of maximum news, irrespective of whether the outcomes are favorable or not, none of them show any signs of slowing down. The question is about sustaining oneself and keeping their hope alive amidst all unforeseen circumstances. With competition becoming more intense, social networking sites have become everybody weapon to crave for. There is an unprecedented rise of twitter and PR agencies are latching on it as a source of information. Earlier, they were bit lethargy on using it for their own good.
Gone are the days, when advertising dominated the percentage of coverage and proved to be only platform to reach target audience. Albeit, it seems that their reign is being challenged by new breed of PR professionals. Please don’t underscore these specialised experts who have multitasked abilities and work relentlessly, until they figure out a problem and sort it out. Their commitment is exemplary and has the passion to win over all odds. They have become the pillar of every PR agency and companies are now seeking a designated PR professional who can stand by them and are ready to face challenges without any grudges. Someone who has the solutions to every query and doesn’t appear flummoxed by any incident, making them most sought after gentlemen.
In recent times, shift towards PR has been vindicated at several awards ceremony, with the former bagging several coveted awards which are at par with some of the prestigious Ad agencies. This trend is largely an urban phenomenon and it seems to be moving in every nook and corner of the country.

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