This world is my oyster

Gone are the days when mode of entertainment was mainly confined to CTV when it comes to watching TV serials and movies. But with changing times mind-set of people has altered due to modern gadgets that have led to demand of electronic products. Leading consumer business players such as Samsung, Sony, Panasonic, Toshiba and Sharp have realized the potential of India untapped market for LCD TV especially in tier 1 and tier 2 cities. The upsurge in demand of LCD TV can be attributed to several factors like viewing angle, resolution, Yamaha sound, high definition, 3D and latest smart TV which is grabbing everybody attention. Even experts reckon that watching LCD TV is much more smoothing to eyes than conventional CTV, as former being more nature -friendly coupled with aesthetic looks. Even market is flooded with LCD TV manifold and companies are trying to cash in on by coming up with various lucrative schemes to attract customers. This trend is slowly moving up in other smaller citi

Time and again we keep wondering and ask ourselves what makes an individual iconic figure that can make people go delirious and mesmerized with their inspirational speech or stunning performance. On the other hand, there are people who are just content with what they have got or dare to dream big. Does being a public figure means one is superior over others in terms of fame and lavish lifestyle. Does prodigy means sheer talent by birth or is it the individual persistent effort and the desire to keep striving for the ultimate goal? Indeed their success can be derived from several factors such as indomitable spirit, perseverance, resilience, proclivity and a vision… unlike others who struggle to find a way out for survival. This question has been haunting me as if I am a victim of my own taste and priority. As a matter of fact, what I conclude is "no one is indispensable" despite the awards and medal one possess. Even experts reckon that everyone comes and go thereby leavin

As a PR one needs to  work diligently for clients to avoid any sort of catastrophic situations existing from an unknown source. In PR agency, the ecosystem encompasses people from diversified backgrounds with creative and out of the box ideas. It goes without saying, we have a nose for news which is deeply ingrained in the DNA of our workforce and no task proves to be insurmountable for us.  Work for us is paramount which keeps us driving towards the pinnacle of success.  Nothing has changed our goal but to keep striving and come up with more intriguing & insight stories. Our vision is to catapult every campaign into an immensely successful story thereby setting a benchmark for others. Today, we have plethora of clients with whom we have cultivate our relationship over a period of time. Whether it is a crisis communication or reputation management, one have got to always delivered ahead of time.We not only endeavour to bring extraordinary results for the clients but also em

With new cases unfolding every day, companies contemplating over uncertainties and trying to look back retrospectively seems more of a gamble which makes them unsustainable in the long run. The question lies, what’s the solution? As a PR, one needs to have a holistic approach coupled with aggressive strategic planning with a view to safeguard the policies and interest of stakeholders leave a significant impact on clients and simultaneously forge an enduring relationship with them. In the unlikely event of a situation, one must equipped to cope with it and mould the nature of news which is in sync with the client and ensure they remain unscathed. PR Experts with enriched experience has no dearth of ideas and work relentlessly when it comes to raise the bar and transcend every level of expectation. Our primary objective is to give our clients a virtual experience which allows them to see a bigger picture full of opportunities.With growing demand of technology and social media which eq

The hype surrounding a particular cause related event attract everyone attention. With more channels, editors and media in rat race for coverage of maximum news, irrespective of whether the outcomes are favorable or not, none of them show any signs of slowing down. The question is about sustaining oneself and keeping their hope alive amidst all unforeseen circumstances. With competition becoming more intense, social networking sites have become everybody weapon to crave for. There is an unprecedented rise of twitter and PR agencies are latching on it as a source of information. Earlier, they were bit lethargy on using it for their own good. Gone are the days, when advertising dominated the percentage of coverage and proved to be only platform to reach target audience. Albeit, it seems that their reign is being challenged by new breed of PR professionals. Please don’t underscore these specialised experts who have multitasked abilities and work relentlessly, until they figure out a p