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Foreign pitches too alien for vulnerable Indian attack

                      It’s high time for senior selectors to maneuver a plan to counter the fierce bowling attack that has led Indian batting vulnerable on foreign bouncy pitches. The recent performance in South Africa and New Zealand tour was a clear manifestation of their impending decline. A string of failures has raise questions on the ability of Indian openers to perform overseas. The percentage of away record win is significantly low against sub–continents which has been an area of concern.  If concrete steps are not taken too soon, the route to coming World Cup in Australia will be a closed chapter. Indeed, it has dampened the prospect of winning consecutive World Cup under Dhoni reign. It’s a precarious situation but not insurmountable. Barring, few players like in form Virat Kohli and Cheteshwar Pujara nobody have been able to score consistently .The duo has a lot in common when it comes to resilience and perseverance and has the ability to turn around the match
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Is Twenty-20 a reincarnation of traditional cricket?

           No doubt, cricket is the most sought after game in India being played in every nook and corner of the country be it streets, school grounds or back courtyard of the house.The affinity for the game has changed considerably over the years in context of various formats.There is a “paradigm shift” from longer version to shorter version of the game. One of the classic example is “ T20 cricket ” which has given a new birth to “conventional stereotype” test cricket and is gaining in prominence with people from all walks of life being associated with it. T20 league has bring novelty to the game with much frenzy and extravaganza. It has been the catalyst that changed how we look at cricket a decade back and has reinvented the 50 over format which still continue to dominate the cricket arena. Thanks to cricket critics and lovers, it has received an overwhelming response in a short span of time.With cheerleaders in dazzling outfits,new logos and unusual tagline, it has given a
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No Job is beneath you

Work for us is paramount and we strive hard to excel in our respective domains to prove our mettle under various circumstances. For some, it’s about meeting the deadline while others try to set a benchmark for them to make others follow in their footsteps, as it also act as one of the key yardsticks to asses other performance. Nevertheless, it’s up to every individual and their proclivity which defines the performance. Of late, the mindset of Gen Y has changed towards the working culture leading to mass lay off of young employees which has become the root cause of concern at top level in every organization.  There is a dissonance of agreement between top and mid level of employees and this can be attributed to plethora of opportunities available in the market. Youngsters becoming more job hoppers as they seek for material gain within a short span of time and are prone to make repeated mistakes which make them vulnerable and unsustainable in the long run. This is an alarming iss
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Future of LCD TV in Indian market

Gone are the days when mode of entertainment was mainly confined to CTV when it comes to watching TV serials and movies. But with changing times mind-set of people has altered due to modern gadgets that have led to demand of electronic products. Leading consumer business players such as Samsung, Sony, Panasonic, Toshiba and Sharp have realized the potential of India untapped market for LCD TV especially in tier 1 and tier 2 cities. The upsurge in demand of LCD TV can be attributed to several factors like viewing angle, resolution, Yamaha sound, high definition, 3D and latest smart TV which is grabbing everybody attention. Even experts reckon that watching LCD TV is much more smoothing to eyes than conventional CTV, as former being more nature -friendly coupled with aesthetic looks. Even market is flooded with LCD TV manifold and companies are trying to cash in on by coming up with various lucrative schemes to attract customers. This trend is slowly moving up in other smaller citi
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No one is indispensable

Time and again we keep wondering and ask ourselves what makes an individual iconic figure that can make people go delirious and mesmerized with their inspirational speech or stunning performance. On the other hand, there are people who are just content with what they have got or dare to dream big. Does being a public figure means one is superior over others in terms of fame and lavish lifestyle. Does prodigy means sheer talent by birth or is it the individual persistent effort and the desire to keep striving for the ultimate goal? Indeed their success can be derived from several factors such as indomitable spirit, perseverance, resilience, proclivity and a vision… unlike others who struggle to find a way out for survival. This question has been haunting me as if I am a victim of my own taste and priority. As a matter of fact, what I conclude is "no one is indispensable" despite the awards and medal one possess. Even experts reckon that everyone comes and go thereby leavin
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Demanding role of PR Professionals

As a PR one needs to  work diligently for clients to avoid any sort of catastrophic situations existing from an unknown source. In PR agency, the ecosystem encompasses people from diversified backgrounds with creative and out of the box ideas. It goes without saying, we have a nose for news which is deeply ingrained in the DNA of our workforce and no task proves to be insurmountable for us.  Work for us is paramount which keeps us driving towards the pinnacle of success.  Nothing has changed our goal but to keep striving and come up with more intriguing & insight stories. Our vision is to catapult every campaign into an immensely successful story thereby setting a benchmark for others. Today, we have plethora of clients with whom we have cultivate our relationship over a period of time. Whether it is a crisis communication or reputation management, one have got to always delivered ahead of time.We not only endeavour to bring extraordinary results for the clients but also em
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Embracing new challenges is the core mantra of successful PR

With new cases unfolding every day, companies contemplating over uncertainties and trying to look back retrospectively seems more of a gamble which makes them unsustainable in the long run. The question lies, what’s the solution? As a PR, one needs to have a holistic approach coupled with aggressive strategic planning with a view to safeguard the policies and interest of stakeholders leave a significant impact on clients and simultaneously forge an enduring relationship with them. In the unlikely event of a situation, one must equipped to cope with it and mould the nature of news which is in sync with the client and ensure they remain unscathed. PR Experts with enriched experience has no dearth of ideas and work relentlessly when it comes to raise the bar and transcend every level of expectation. Our primary objective is to give our clients a virtual experience which allows them to see a bigger picture full of opportunities.With growing demand of technology and social media which eq
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